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Apr
22
21: How to Help Marketers Create, Deliver and Optimize Their Content
Filed Under multivariable optimization, optimost, gearup conference, wcm, marketing, podcasts, products, crm | Leave a Comment
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In conjunction with the upcoming 2008 GearUp Conference, which is being help in San Francisco, CA from April 22-24, Interwoven has announced quite a few enhancements to its product mix to further improve their customer’s ability to create, deliver and optimize their online content.
For an update on what’s taken place to make things even easier for marketers to get their content quickly online, today’s episode of Intersections welcomes the return of Interwoven senior product marketing manager Annie Weinberger and vice president, product marketing Seth Rosenblatt.
Links related to today’s show:
Interwoven TeamSite
Interwoven MediaBin
Interwoven Targeting
Interwoven LiveSite
Interwoven Optimost
Apr
2
19: Build a Search Engine-Friendly Content Management System You Can Be Proud Of
Filed Under seo, sem, cms, wcm, products, web 2.0, professional services, podcasts | Leave a Comment
With search engines driving the majority of new website visitor traffic, being able to adapt to the constantly changing search environment is now considered mission-critical for most enterprises. For those companies that use a Content Management System as the framework for their website, care must be made to ensure that what you’re publishing isn’t actually hurting your search engine result potential.
To learn more about the challenges and possible solutions around this area of business, today’s edition of Intersections features a conversation with Interwoven strategic solutions architect Jason Berkin and information architect Morgen Kimbrell.
Links related to today’s show:
Mar
6
18: What Everybody Ought to Know About Global Capital Markets
Filed Under global capital markets, wcm, podcasts | Leave a Comment
As an especially competitive marketplace with greater than ever risks and regulatory standards, the global capital markets continue to experience tremendous change while at the same time growing at an impressive rate.
For this edition of Intersections, you’ll learn of the four areas of primary concern for those in the global capital markets as we talk with Interwoven senior director of financial services Srikant Sharma.
Links related to today’s show:
Jan
29
16: Interwoven TeamSite’s Best Kept Secret
Filed Under wcm, marketing, products, podcasts | 3 Comments
As the industry’s most advanced content management platform for the enterprise, Interwoven TeamSite is considered the foundation for a wide range of web-based enterprise applications. Because of its vast capabilities, we wanted to spend some time introducing Interwoven TeamSite users to a module that is often underused, but very powerful.
This edition of Intersections welcomes the return of Interwoven senior product marketing manager Annie Weinberger, who shares with us Interwoven TeamSite’s best kept secret (and the genesis to one of the happiest days of her life!).
Links related to today’s show:
Dec
27
14: The Evolution of Content Management
Filed Under multivariable optimization, wcm, podcasts | Leave a Comment
Back in the mid-nineties, the web first began to emerge as a customer-facing channel. Companies were posting simple “brochure-ware” websites, usually consisting of a few pages. The emergence of the .com era really forced traditional Global 1000 companies to re-evaluate their commitment to the web as a primary customer-facing platform.
During this time, there has been a clear evolution of content management as it relates to the web. And it is that very evolution that has some companies struggling to keep up, while others have figured out how to prosper.
To talk about that evolution, as well as a look into the future and a couple customer examples, this edition of Intersections features our conversation with Interwoven’s director of content solutions and strategy Tom Wentworth.
Links related to today’s show:
Interwoven Solutions
Interwoven Web Content Management
Interwoven Segmentation and Analytics
Interwoven Multivariable Optimization Solution
Interwoven Developer Network (DevNet)
Dec
3
12: The Future of Web Content Management: An Independent Analyst’s Perspective [Part2]
Filed Under wcm, marketing, podcasts | Leave a Comment
This edition of Intersections is part two of Interwoven senior product marketing manager Annie Weinberger webinar featuring Stephen Powers of Forrester Research. This episode includes a summary of the previous episode’s discussions along with polling information from webinar attendees and concludes with a question and answer session.
Links related to today’s show:
Associated Presentation
Full Webinar
Interwoven Web Content Management Solution
Dec
3
11: The Future of Web Content Management: An Independent Analyst’s Perspective [Part1]
Filed Under wcm, marketing, podcasts | Leave a Comment
When it comes to winning on the web and driving top-line growth for your company, next-generation Web Content Management (WCM) solutions becomes an important area of consideration.
The concept of delivering the right message to the right customer at the right time, handling user-generated and social media content, while concurrently avoiding the IT bottleneck normally associated with all this work are all issues covered within the WCM umbrella.
This edition of Intersections is part one of two that listens in to Intewoven senior product marketing manager Annie Weinberger as she host a webinar with Stephen Powers of Forrester Research. These two episodes are an excellent introduction into WCM.
Links related to today’s show:
Associated Presentation
Full Webinar
Interwoven Web Content Management Solution