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There is no question that User Generated Content (UGC) is influencing how many of your customers are finding, researching, and then ultimately selecting (or choosing against!) your products or services. The idea that word of mouth marketing is now so permanent holds a great deal of potential and risk for companies of all sizes.

For today’s Intersections by Interwoven, we are joined, from Interwoven, by director of product marketing Eben Miller, and from Molecular, director of content management Bryant Shea to discuss what to be cautious of and ways to take advantage of UGC.

Links related to today’s show:

Interwoven TeamSite
Interwoven Optimost

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 Show #22 [26:56m]: Play Now | Play in Popup | Download
 Streaming MP3: Download