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In conjunction with the upcoming 2008 GearUp Conference, which is being help in San Francisco, CA from April 22-24, Interwoven has announced quite a few enhancements to its product mix to further improve their customer’s ability to create, deliver and optimize their online content.

For an update on what’s taken place to make things even easier for marketers to get their content quickly online, today’s episode of Intersections welcomes the return of Interwoven senior product marketing manager Annie Weinberger and vice president, product marketing Seth Rosenblatt.

Links related to today’s show:

Interwoven TeamSite
Interwoven MediaBin
Interwoven Targeting
Interwoven LiveSite
Interwoven Optimost

As with any type of organization, professional services firms must continually improve their level of service to retain customers, add new customers, and boost their bottom line. The problem is they are flooded in email, electronic documents, and paper that take ever more time and money to manage. Add the increasing number of regulations that dictate how these firms must handle this very same data and you have the makings of a problematic environment.

For some ideas on how to reduce the complexity of managing these challenges, today’s edition of Intersections features an interview with Interwoven vp of marketing Neil Araujo.

Links related to today’s show:

Interwoven Professional Services
Interwoven WorkSite for professional services firms
Interwoven Universal Search: Professional Services Edition
Interwoven RecordsManager
Webinar — Enterprise Search and the Law Firm:
How Firms are Leveraging the Power of Interwoven Universal Search

With search engines driving the majority of new website visitor traffic, being able to adapt to the constantly changing search environment is now considered mission-critical for most enterprises. For those companies that use a Content Management System as the framework for their website, care must be made to ensure that what you’re publishing isn’t actually hurting your search engine result potential.

To learn more about the challenges and possible solutions around this area of business, today’s edition of Intersections features a conversation with Interwoven strategic solutions architect Jason Berkin and information architect Morgen Kimbrell.

Links related to today’s show:

Interwoven TeamSite
Interwoven MetaTagger

As the industry’s most advanced content management platform for the enterprise, Interwoven TeamSite is considered the foundation for a wide range of web-based enterprise applications. Because of its vast capabilities, we wanted to spend some time introducing Interwoven TeamSite users to a module that is often underused, but very powerful.

This edition of Intersections welcomes the return of Interwoven senior product marketing manager Annie Weinberger, who shares with us Interwoven TeamSite’s best kept secret (and the genesis to one of the happiest days of her life!).

Links related to today’s show:

Interwoven TeamSite

As you push to drive more value from you online presence–content-driven, collaborative, and interactive websites are no longer the exception but what should be considered the rule. One of the best ways of staying up-to-speed on how best to deploy an effective interactive website is to take a look at some of the trends happening in the industry.

In this episode of Intersections, we learn about the latest in interactive website marketing with product marketing director Steve Wooledge.

Links related to today’s show:

Segmentation and Analytics
TeamSite
LiveSite
Interwoven Multivariable Optimization Solution

Thought Leadership Series-
For organizations of all sizes, the management and eventual delivery of online content continues to be a manual and often disorganized process. That, combined with the practice of delivering a one-size-fits-all Website to their customers, leaves companies still trying to figure out how to best direct their business to a more profitable online presence.

In this episode of Intersections, Interwoven CEO Joe Cowan again joins us with his insights into the three drivers to online business success.

Links related to today’s show:

Brand Management
OpenDeploy
MediaBin
Interwoven Multivariable Optimization Solution
Press Release: British Telecom (BT) Transforms Online Presence
Press Release: Hilton Hotels

This episode of Intersections is part two of Interwoven CMO Ben Kiker’s interview on the American Marketing Associations marketing matters LIVE radio show. Listen as Ben talks more specifically about Interwoven’s Segmentation and Analytics solution and how he approaches the challenge many marketers are facing.

Links related to today’s show:

Interwoven Segmentation and Analytics

For this episode of Intersections, we listen in as Interwoven CMO Ben Kiker is interviewed on the American Marketing Associations marketing matters LIVE radio show. This episode is part one of a two part show and features an excellent discussion on what challenges businesses and marketers are faced with in today’s business environment.

Links related to today’s show:

Interwoven Segmentation and Analytics

For many organizations, the IT department is struggling to keep up with the process of getting change requests out to the web. This bottleneck impacts time-to-market of internal and external applications, which in turn threatens an organization’s competitive position.

Composite Application Provisioning, or CAP, sets out to automate and standardize the way code, content and configuration changes are deployed to custom web and composite applications.

In this episode of Intersections, we learn more about CAP and how Interwoven fits into this area of business management by speaking with senior product marketing manager Annie Weinberger.

Links related to today’s show:

Interwoven Composite Application Provisioning Solution

In a professional services environment, content is often scattered among a variety of internal data repositories, enterprise systems, and external content sources. This forces professionals to conduct multiple repetitive searches that often increase the probability of missing crucial information. To address this problem, Interwoven announced the release of Interwoven Universal Search - Professional Services Edition.

To learn more about this new product, in this episode of Intersections we speak with Dave Packer, director of marketing for professional services industry solutions.

Links related to today’s show:

Interwoven Universal Search - Professional Services Edition