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In conjunction with the upcoming 2008 GearUp Conference, which is being help in San Francisco, CA from April 22-24, Interwoven has announced quite a few enhancements to its product mix to further improve their customer’s ability to create, deliver and optimize their online content.

For an update on what’s taken place to make things even easier for marketers to get their content quickly online, today’s episode of Intersections welcomes the return of Interwoven senior product marketing manager Annie Weinberger and vice president, product marketing Seth Rosenblatt.

Links related to today’s show:

Interwoven TeamSite
Interwoven MediaBin
Interwoven Targeting
Interwoven LiveSite
Interwoven Optimost

For those who’ve listened to previous episodes of our podcast, you’ve no doubt noticed that many of our guests are very enthusiastic about Multivariable Optimization, the technology solution now available from Interwoven as a result of the acquisition of Optimost.

We wanted to give folks a more comprehensive understanding of what Multivariable Optimization actually is so for today’s Intersections, we talk with Optimost vice president of marketing and business development Seth Rosenblatt.

Links related to today’s show:

Interwoven Multivariable Optimization Solution

Back in the mid-nineties, the web first began to emerge as a customer-facing channel. Companies were posting simple “brochure-ware” websites, usually consisting of a few pages. The emergence of the .com era really forced traditional Global 1000 companies to re-evaluate their commitment to the web as a primary customer-facing platform.

During this time, there has been a clear evolution of content management as it relates to the web. And it is that very evolution that has some companies struggling to keep up, while others have figured out how to prosper.

To talk about that evolution, as well as a look into the future and a couple customer examples, this edition of Intersections features our conversation with Interwoven’s director of content solutions and strategy Tom Wentworth.

Links related to today’s show:

Interwoven Solutions
Interwoven Web Content Management
Interwoven Segmentation and Analytics
Interwoven Multivariable Optimization Solution
Interwoven Developer Network (DevNet)

Customer Spotlight Series:
In today’s episode of Intersections, which is our first Customer Spotlight show, we learn from TrustedID senior director of marketing Lomit Patel how working with Interwoven significantly improves their website’s sales performance through the use of multivariable optimization.

Links related to today’s show:

Interwoven Multivariable Optimization Solution

As you push to drive more value from you online presence–content-driven, collaborative, and interactive websites are no longer the exception but what should be considered the rule. One of the best ways of staying up-to-speed on how best to deploy an effective interactive website is to take a look at some of the trends happening in the industry.

In this episode of Intersections, we learn about the latest in interactive website marketing with product marketing director Steve Wooledge.

Links related to today’s show:

Segmentation and Analytics
TeamSite
LiveSite
Interwoven Multivariable Optimization Solution

Thought Leadership Series-
For organizations of all sizes, the management and eventual delivery of online content continues to be a manual and often disorganized process. That, combined with the practice of delivering a one-size-fits-all Website to their customers, leaves companies still trying to figure out how to best direct their business to a more profitable online presence.

In this episode of Intersections, Interwoven CEO Joe Cowan again joins us with his insights into the three drivers to online business success.

Links related to today’s show:

Brand Management
OpenDeploy
MediaBin
Interwoven Multivariable Optimization Solution
Press Release: British Telecom (BT) Transforms Online Presence
Press Release: Hilton Hotels

Earlier today, Interwoven announced its intent to acquire Optimost, a website optimization company based in New York.

For this episode of Intersections, we walk through the particulars of the acquisition with Interwoven president Max Carnecchia.

Links related to today’s show:

Interwoven Acquisition of Optimost Information