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In conjunction with the upcoming 2008 GearUp Conference, which is being help in San Francisco, CA from April 22-24, Interwoven has announced quite a few enhancements to its product mix to further improve their customer’s ability to create, deliver and optimize their online content.

For an update on what’s taken place to make things even easier for marketers to get their content quickly online, today’s episode of Intersections welcomes the return of Interwoven senior product marketing manager Annie Weinberger and vice president, product marketing Seth Rosenblatt.

Links related to today’s show:

Interwoven TeamSite
Interwoven MediaBin
Interwoven Targeting
Interwoven LiveSite
Interwoven Optimost

As the industry’s most advanced content management platform for the enterprise, Interwoven TeamSite is considered the foundation for a wide range of web-based enterprise applications. Because of its vast capabilities, we wanted to spend some time introducing Interwoven TeamSite users to a module that is often underused, but very powerful.

This edition of Intersections welcomes the return of Interwoven senior product marketing manager Annie Weinberger, who shares with us Interwoven TeamSite’s best kept secret (and the genesis to one of the happiest days of her life!).

Links related to today’s show:

Interwoven TeamSite

This edition of Intersections is part two of Interwoven senior product marketing manager Annie Weinberger webinar featuring Stephen Powers of Forrester Research. This episode includes a summary of the previous episode’s discussions along with polling information from webinar attendees and concludes with a question and answer session.

Links related to today’s show:

Associated Presentation
Full Webinar
Interwoven Web Content Management Solution

When it comes to winning on the web and driving top-line growth for your company, next-generation Web Content Management (WCM) solutions becomes an important area of consideration.

The concept of delivering the right message to the right customer at the right time, handling user-generated and social media content, while concurrently avoiding the IT bottleneck normally associated with all this work are all issues covered within the WCM umbrella.

This edition of Intersections is part one of two that listens in to Intewoven senior product marketing manager Annie Weinberger as she host a webinar with Stephen Powers of Forrester Research. These two episodes are an excellent introduction into WCM.

Links related to today’s show:

Associated Presentation
Full Webinar
Interwoven Web Content Management Solution

As you push to drive more value from you online presence–content-driven, collaborative, and interactive websites are no longer the exception but what should be considered the rule. One of the best ways of staying up-to-speed on how best to deploy an effective interactive website is to take a look at some of the trends happening in the industry.

In this episode of Intersections, we learn about the latest in interactive website marketing with product marketing director Steve Wooledge.

Links related to today’s show:

Segmentation and Analytics
TeamSite
LiveSite
Interwoven Multivariable Optimization Solution

This episode of Intersections is part two of Interwoven CMO Ben Kiker’s interview on the American Marketing Associations marketing matters LIVE radio show. Listen as Ben talks more specifically about Interwoven’s Segmentation and Analytics solution and how he approaches the challenge many marketers are facing.

Links related to today’s show:

Interwoven Segmentation and Analytics

For this episode of Intersections, we listen in as Interwoven CMO Ben Kiker is interviewed on the American Marketing Associations marketing matters LIVE radio show. This episode is part one of a two part show and features an excellent discussion on what challenges businesses and marketers are faced with in today’s business environment.

Links related to today’s show:

Interwoven Segmentation and Analytics

While companies continue to spend time, energy and budget on web marketing efforts, conversion rates are still stuck in the 2-4% range. According to Gartner Research, “a poor customer experience is a step on the path to defection, while a good one encourages loyalty.”

It is clear that the more you understand your customers’ interests, the better able you will be to target content and create engaging, relevant interactions.

For this episode of Intersections, we look into how your organization can best manage these important sales and marketing issues by speaking with vice president of product marketing Paige Mantel.

Links related to today’s show:

Segmentation and Analytics