• Search



• Categories

  • cap
  • cms
  • company news
  • crm
  • customer spotlight
  • gearup conference
  • global capital markets
  • introduction
  • marketing
  • multivariable optimization
  • optimost
  • podcasts
  • products
  • professional services
  • sem
  • seo
  • thought leadership
  • wcm
  • web 2.0

• Archives

  • April 2008
  • March 2008
  • February 2008
  • January 2008
  • December 2007
  • November 2007
  • October 2007
  • September 2007
  • August 2007

Subscription Feeds

• — All Content
• — Podcasts Only
• Add to iTunes

• Produced By

  • PodWorx, Inc.

If you're new here, you may want to subscribe to our Podcast feed. Thanks for visiting!

In conjunction with the upcoming 2008 GearUp Conference, which is being help in San Francisco, CA from April 22-24, Interwoven has announced quite a few enhancements to its product mix to further improve their customer’s ability to create, deliver and optimize their online content.

For an update on what’s taken place to make things even easier for marketers to get their content quickly online, today’s episode of Intersections welcomes the return of Interwoven senior product marketing manager Annie Weinberger and vice president, product marketing Seth Rosenblatt.

Links related to today’s show:

Interwoven TeamSite
Interwoven MediaBin
Interwoven Targeting
Interwoven LiveSite
Interwoven Optimost

As with any type of organization, professional services firms must continually improve their level of service to retain customers, add new customers, and boost their bottom line. The problem is they are flooded in email, electronic documents, and paper that take ever more time and money to manage. Add the increasing number of regulations that dictate how these firms must handle this very same data and you have the makings of a problematic environment.

For some ideas on how to reduce the complexity of managing these challenges, today’s edition of Intersections features an interview with Interwoven vp of marketing Neil Araujo.

Links related to today’s show:

Interwoven Professional Services
Interwoven WorkSite for professional services firms
Interwoven Universal Search: Professional Services Edition
Interwoven RecordsManager
Webinar — Enterprise Search and the Law Firm:
How Firms are Leveraging the Power of Interwoven Universal Search

Thought Leadership Series-
It is well understood that the concept behind the implementation of Customer Relationship Management (or CRM) software is a good one. Being able to take advantage of technology to help you stay close to your customers is certainly important, but sometimes a bit challenging.

For some real-world examples of how to best leverage CRM technology, why it’s important to marketers, and how to avoid a “disconnected experience”, in this episode of Intersections we are again joined by Interwoven chief marketing officer Ben Kiker.