Jun

20

22: User Generated Content (UGC) and Its Effect On Your Brand

ugc, optimost, wcm, marketing, podcasts 






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There is no question that User Generated Content (UGC) is influencing how many of your customers are finding, researching, and then ultimately selecting (or choosing against!) your products or services. The idea that word of mouth marketing is now so permanent holds a great deal of potential and risk for companies of all sizes.

For today’s Intersections by Interwoven, we are joined, from Interwoven, by director of product marketing Eben Miller, and from Molecular, director of content management Bryant Shea to discuss what to be cautious of and ways to take advantage of UGC.

Links related to today’s show:

Interwoven TeamSite
Interwoven Optimost

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Comments

One Response to “22: User Generated Content (UGC) and Its Effect On Your Brand”

  1. Molecular Voices » WCM Panels and Podcasts on June 20th, 2008 8:24 am

    […] Earlier that day I got a chance to participate with Eben Miller, Director of Product Marketing, as a guest on Interwoven’s “Intersections” podcast to discuss the topic “User Generated Content (UGC) and Its Effect On Your Brand”. The podcast was hosted Scott Whitney and runs about 25 minute. You can listen to show on at www.interwovenpodcasts.com. […]

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