Apr
22
21: How to Help Marketers Create, Deliver and Optimize Their Content
Filed Under multivariable optimization, optimost, gearup conference, wcm, marketing, podcasts, products, crm | Leave a Comment
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In conjunction with the upcoming 2008 GearUp Conference, which is being help in San Francisco, CA from April 22-24, Interwoven has announced quite a few enhancements to its product mix to further improve their customer’s ability to create, deliver and optimize their online content.
For an update on what’s taken place to make things even easier for marketers to get their content quickly online, today’s episode of Intersections welcomes the return of Interwoven senior product marketing manager Annie Weinberger and vice president, product marketing Seth Rosenblatt.
Links related to today’s show:
Interwoven TeamSite
Interwoven MediaBin
Interwoven Targeting
Interwoven LiveSite
Interwoven Optimost
Apr
16
20: See How Easily You Can Organize, Find and Govern Your Professional Services Firms’ Important Content
Filed Under products, professional services, podcasts, crm | Leave a Comment
As with any type of organization, professional services firms must continually improve their level of service to retain customers, add new customers, and boost their bottom line. The problem is they are flooded in email, electronic documents, and paper that take ever more time and money to manage. Add the increasing number of regulations that dictate how these firms must handle this very same data and you have the makings of a problematic environment.
For some ideas on how to reduce the complexity of managing these challenges, today’s edition of Intersections features an interview with Interwoven vp of marketing Neil Araujo.
Links related to today’s show:
Interwoven Professional Services
Interwoven WorkSite for professional services firms
Interwoven Universal Search: Professional Services Edition
Interwoven RecordsManager
Webinar — Enterprise Search and the Law Firm:
How Firms are Leveraging the Power of Interwoven Universal Search
Apr
2
19: Build a Search Engine-Friendly Content Management System You Can Be Proud Of
Filed Under seo, sem, cms, wcm, products, web 2.0, professional services, podcasts | Leave a Comment
With search engines driving the majority of new website visitor traffic, being able to adapt to the constantly changing search environment is now considered mission-critical for most enterprises. For those companies that use a Content Management System as the framework for their website, care must be made to ensure that what you’re publishing isn’t actually hurting your search engine result potential.
To learn more about the challenges and possible solutions around this area of business, today’s edition of Intersections features a conversation with Interwoven strategic solutions architect Jason Berkin and information architect Morgen Kimbrell.
Links related to today’s show:

