14: The Evolution of Content Management

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Back in the mid-nineties, the web first began to emerge as a customer-facing channel. Companies were posting simple “brochure-ware” websites, usually consisting of a few pages. The emergence of the .com era really forced traditional Global 1000 companies to re-evaluate their commitment to the web as a primary customer-facing platform.

During this time, there has been a clear evolution of content management as it relates to the web. And it is that very evolution that has some companies struggling to keep up, while others have figured out how to prosper.

To talk about that evolution, as well as a look into the future and a couple customer examples, this edition of Intersections features our conversation with Interwoven’s director of content solutions and strategy Tom Wentworth.

Links related to today’s show:

Interwoven Solutions
Interwoven Web Content Management
Interwoven Segmentation and Analytics
Interwoven Multivariable Optimization Solution
Interwoven Developer Network (DevNet)

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