11: The Future of Web Content Management: An Independent Analyst’s Perspective [Part1]

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When it comes to winning on the web and driving top-line growth for your company, next-generation Web Content Management (WCM) solutions becomes an important area of consideration.

The concept of delivering the right message to the right customer at the right time, handling user-generated and social media content, while concurrently avoiding the IT bottleneck normally associated with all this work are all issues covered within the WCM umbrella.

This edition of Intersections is part one of two that listens in to Intewoven senior product marketing manager Annie Weinberger as she host a webinar with Stephen Powers of Forrester Research. These two episodes are an excellent introduction into WCM.

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