• Search



• Categories

  • cap
  • cms
  • company news
  • crm
  • customer spotlight
  • gearup conference
  • global capital markets
  • introduction
  • marketing
  • multivariable optimization
  • optimost
  • podcasts
  • products
  • professional services
  • sem
  • seo
  • thought leadership
  • wcm
  • web 2.0

• Archives

  • April 2008
  • March 2008
  • February 2008
  • January 2008
  • December 2007
  • November 2007
  • October 2007
  • September 2007
  • August 2007

Subscription Feeds

• — All Content
• — Podcasts Only
• Add to iTunes

• Produced By

  • PodWorx, Inc.

If you're new here, you may want to subscribe to our Podcast feed. Thanks for visiting!

Back in the mid-nineties, the web first began to emerge as a customer-facing channel. Companies were posting simple “brochure-ware” websites, usually consisting of a few pages. The emergence of the .com era really forced traditional Global 1000 companies to re-evaluate their commitment to the web as a primary customer-facing platform.

During this time, there has been a clear evolution of content management as it relates to the web. And it is that very evolution that has some companies struggling to keep up, while others have figured out how to prosper.

To talk about that evolution, as well as a look into the future and a couple customer examples, this edition of Intersections features our conversation with Interwoven’s director of content solutions and strategy Tom Wentworth.

Links related to today’s show:

Interwoven Solutions
Interwoven Web Content Management
Interwoven Segmentation and Analytics
Interwoven Multivariable Optimization Solution
Interwoven Developer Network (DevNet)

Customer Spotlight Series:
In today’s episode of Intersections, which is our first Customer Spotlight show, we learn from TrustedID senior director of marketing Lomit Patel how working with Interwoven significantly improves their website’s sales performance through the use of multivariable optimization.

Links related to today’s show:

Interwoven Multivariable Optimization Solution

This edition of Intersections is part two of Interwoven senior product marketing manager Annie Weinberger webinar featuring Stephen Powers of Forrester Research. This episode includes a summary of the previous episode’s discussions along with polling information from webinar attendees and concludes with a question and answer session.

Links related to today’s show:

Associated Presentation
Full Webinar
Interwoven Web Content Management Solution

When it comes to winning on the web and driving top-line growth for your company, next-generation Web Content Management (WCM) solutions becomes an important area of consideration.

The concept of delivering the right message to the right customer at the right time, handling user-generated and social media content, while concurrently avoiding the IT bottleneck normally associated with all this work are all issues covered within the WCM umbrella.

This edition of Intersections is part one of two that listens in to Intewoven senior product marketing manager Annie Weinberger as she host a webinar with Stephen Powers of Forrester Research. These two episodes are an excellent introduction into WCM.

Links related to today’s show:

Associated Presentation
Full Webinar
Interwoven Web Content Management Solution