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Nov
19
10: Trends in Interactive Website Marketing
Filed Under optimost, multivariable optimization, marketing, products, podcasts | Leave a Comment
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As you push to drive more value from you online presence–content-driven, collaborative, and interactive websites are no longer the exception but what should be considered the rule. One of the best ways of staying up-to-speed on how best to deploy an effective interactive website is to take a look at some of the trends happening in the industry.
In this episode of Intersections, we learn about the latest in interactive website marketing with product marketing director Steve Wooledge.
Links related to today’s show:
Segmentation and Analytics
TeamSite
LiveSite
Interwoven Multivariable Optimization Solution
Nov
12
09: The Three Drivers to Online Business Success
Filed Under optimost, multivariable optimization, thought leadership, products, podcasts | Leave a Comment
Thought Leadership Series-
For organizations of all sizes, the management and eventual delivery of online content continues to be a manual and often disorganized process. That, combined with the practice of delivering a one-size-fits-all Website to their customers, leaves companies still trying to figure out how to best direct their business to a more profitable online presence.
In this episode of Intersections, Interwoven CEO Joe Cowan again joins us with his insights into the three drivers to online business success.
Links related to today’s show:
Brand Management
OpenDeploy
MediaBin
Interwoven Multivariable Optimization Solution
Press Release: British Telecom (BT) Transforms Online Presence
Press Release: Hilton Hotels