05: Capture and Convert, Cross-sell and Upsell Like a Pro

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While companies continue to spend time, energy and budget on web marketing efforts, conversion rates are still stuck in the 2-4% range. According to Gartner Research, “a poor customer experience is a step on the path to defection, while a good one encourages loyalty.”

It is clear that the more you understand your customers’ interests, the better able you will be to target content and create engaging, relevant interactions.

For this episode of Intersections, we look into how your organization can best manage these important sales and marketing issues by speaking with vice president of product marketing Paige Mantel.

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