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This episode of Intersections is part two of Interwoven CMO Ben Kiker’s interview on the American Marketing Associations marketing matters LIVE radio show. Listen as Ben talks more specifically about Interwoven’s Segmentation and Analytics solution and how he approaches the challenge many marketers are facing.

Links related to today’s show:

Interwoven Segmentation and Analytics

For this episode of Intersections, we listen in as Interwoven CMO Ben Kiker is interviewed on the American Marketing Associations marketing matters LIVE radio show. This episode is part one of a two part show and features an excellent discussion on what challenges businesses and marketers are faced with in today’s business environment.

Links related to today’s show:

Interwoven Segmentation and Analytics

Earlier today, Interwoven announced its intent to acquire Optimost, a website optimization company based in New York.

For this episode of Intersections, we walk through the particulars of the acquisition with Interwoven president Max Carnecchia.

Links related to today’s show:

Interwoven Acquisition of Optimost Information

While companies continue to spend time, energy and budget on web marketing efforts, conversion rates are still stuck in the 2-4% range. According to Gartner Research, “a poor customer experience is a step on the path to defection, while a good one encourages loyalty.”

It is clear that the more you understand your customers’ interests, the better able you will be to target content and create engaging, relevant interactions.

For this episode of Intersections, we look into how your organization can best manage these important sales and marketing issues by speaking with vice president of product marketing Paige Mantel.

Links related to today’s show:

Segmentation and Analytics