03: Learn How to Exploit Your Customer Relationship Management Software

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Thought Leadership Series-
It is well understood that the concept behind the implementation of Customer Relationship Management (or CRM) software is a good one. Being able to take advantage of technology to help you stay close to your customers is certainly important, but sometimes a bit challenging.

For some real-world examples of how to best leverage CRM technology, why it’s important to marketers, and how to avoid a “disconnected experience”, in this episode of Intersections we are again joined by Interwoven chief marketing officer Ben Kiker.

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