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Apr
22
21: How to Help Marketers Create, Deliver and Optimize Their Content
multivariable optimization, optimost, gearup conference, wcm, marketing, podcasts, products, crm | Leave a Comment
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In conjunction with the upcoming 2008 GearUp Conference, which is being help in San Francisco, CA from April 22-24, Interwoven has announced quite a few enhancements to its product mix to further improve their customer’s ability to create, deliver and optimize their online content.
For an update on what’s taken place to make things even easier for marketers to get their content quickly online, today’s episode of Intersections welcomes the return of Interwoven senior product marketing manager Annie Weinberger and vice president, product marketing Seth Rosenblatt.
Links related to today’s show:
Interwoven TeamSite
Interwoven MediaBin
Interwoven Targeting
Interwoven LiveSite
Interwoven Optimost
Apr
16
20: See How Easily You Can Organize, Find and Govern Your Professional Services Firms’ Important Content
products, professional services, podcasts, crm | Leave a Comment
As with any type of organization, professional services firms must continually improve their level of service to retain customers, add new customers, and boost their bottom line. The problem is they are flooded in email, electronic documents, and paper that take ever more time and money to manage. Add the increasing number of regulations that dictate how these firms must handle this very same data and you have the makings of a problematic environment.
For some ideas on how to reduce the complexity of managing these challenges, today’s edition of Intersections features an interview with Interwoven vp of marketing Neil Araujo.
Links related to today’s show:
Interwoven Professional Services
Interwoven WorkSite for professional services firms
Interwoven Universal Search: Professional Services Edition
Interwoven RecordsManager
Webinar — Enterprise Search and the Law Firm:
How Firms are Leveraging the Power of Interwoven Universal Search
Apr
2
19: Build a Search Engine-Friendly Content Management System You Can Be Proud Of
seo, sem, cms, wcm, products, web 2.0, professional services, podcasts | Leave a Comment
With search engines driving the majority of new website visitor traffic, being able to adapt to the constantly changing search environment is now considered mission-critical for most enterprises. For those companies that use a Content Management System as the framework for their website, care must be made to ensure that what you’re publishing isn’t actually hurting your search engine result potential.
To learn more about the challenges and possible solutions around this area of business, today’s edition of Intersections features a conversation with Interwoven strategic solutions architect Jason Berkin and information architect Morgen Kimbrell.
Links related to today’s show:
Mar
31
The 2008 GearUp Conference Podcast has begun releasing new episodes. To date, the following episodes are available:
- Session Preview: MediaBin Customer Panel
- Keynote Speaker Robert X. Cringely - Columnist, Host, Producer
- Keynote Speaker Suresh Vittal - Senior Analyst, Forrester Research
- Keynote Speaker Guy Kawasaki - Managing Director, Garage Technology Ventures
- Session Preview: Establishing Records Management Policies and Practices
- Session Preview: Achieve Automated Application Provisioning
- Session Preview: Multivariable Optimization Best Practices for Maximizing Visitor Engagement on Your Website
- Session Preview: Beyond Simple Search - Leveraging Interwoven Universal Search for Knowledge Management
And don’t forget to visit the Interwoven 2008 GearUp Conference website to learn why over 1,000 business and information technology professionals will be spending April 22-24 at the San Francisco Marriott!
Mar
6
As an especially competitive marketplace with greater than ever risks and regulatory standards, the global capital markets continue to experience tremendous change while at the same time growing at an impressive rate.
For this edition of Intersections, you’ll learn of the four areas of primary concern for those in the global capital markets as we talk with Interwoven senior director of financial services Srikant Sharma.
Links related to today’s show:
Feb
5
Thought Leadership Series-
Earlier this month, Interwoven Chief Technology Officer Rafiq Mohammadi spoke to a worldwide audience of Interwoven employees about the seven trends enterprise content and document management companies should expect to see over the next 24 months. The response was so positive, we wanted to give our Intersections podcast listeners a chance to hear what he had to say.
Jan
29
As the industry’s most advanced content management platform for the enterprise, Interwoven TeamSite is considered the foundation for a wide range of web-based enterprise applications. Because of its vast capabilities, we wanted to spend some time introducing Interwoven TeamSite users to a module that is often underused, but very powerful.
This edition of Intersections welcomes the return of Interwoven senior product marketing manager Annie Weinberger, who shares with us Interwoven TeamSite’s best kept secret (and the genesis to one of the happiest days of her life!).
Links related to today’s show:
Jan
3
15: A Guide to Multivariable Optimization
optimost, multivariable optimization, podcasts | Leave a Comment
For those who’ve listened to previous episodes of our podcast, you’ve no doubt noticed that many of our guests are very enthusiastic about Multivariable Optimization, the technology solution now available from Interwoven as a result of the acquisition of Optimost.
We wanted to give folks a more comprehensive understanding of what Multivariable Optimization actually is so for today’s Intersections, we talk with Optimost vice president of marketing and business development Seth Rosenblatt.
Links related to today’s show:
Dec
27
Back in the mid-nineties, the web first began to emerge as a customer-facing channel. Companies were posting simple “brochure-ware” websites, usually consisting of a few pages. The emergence of the .com era really forced traditional Global 1000 companies to re-evaluate their commitment to the web as a primary customer-facing platform.
During this time, there has been a clear evolution of content management as it relates to the web. And it is that very evolution that has some companies struggling to keep up, while others have figured out how to prosper.
To talk about that evolution, as well as a look into the future and a couple customer examples, this edition of Intersections features our conversation with Interwoven’s director of content solutions and strategy Tom Wentworth.
Links related to today’s show:
Interwoven Solutions
Interwoven Web Content Management
Interwoven Segmentation and Analytics
Interwoven Multivariable Optimization Solution
Interwoven Developer Network (DevNet)
Dec
20
13: Customer Spotlight — TrustedID
optimost, multivariable optimization, customer spotlight, podcasts | Leave a Comment
Customer Spotlight Series:
In today’s episode of Intersections, which is our first Customer Spotlight show, we learn from TrustedID senior director of marketing Lomit Patel how working with Interwoven significantly improves their website’s sales performance through the use of multivariable optimization.
Links related to today’s show: